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Mar, Abr
4 New Articles

Marketing

Alguna vez pensó que un pato de hule que cuesta apenas 2 centavos podría hacer que una persona se decidiera a gastar más de $200 dólares en una habitación de hotel? Aunque difícil de creer, para Bernd Schmitt éste es un caso representativo que ilustra a la perfección la esencia del “experiential marketing", un nuevo enfoque de mercadotecnia que apela más al componente emocional de los consumidores que a su costado racional.
Leer más…Experiential marketing: el imperio de los sentidos
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Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
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Tools used to give you more features when navigating on the website, this can include social sharing.
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